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Through the years, real estate sales prospecting efforts have been driven mainly by two very basic techniques.

First is cold calling, where agents basically go through the phone book and chat up local residents hoping that they are considering selling or buying a home soon. This is a very effective technique if you can take (lots of) rejection, and don't mind making a few people mad at you. This technique has become less effective in the last few years though, as Do Not Call legislation has been enacted to give homeowners the ability to reduce or (theoretically) eliminate telemarketing calls in the home.

The second mainstay of traditional real estate prospecting is the mailout. Agents and brokers have typically used postcards to advertise their services. These cards (and letters) are usually sent to a specified geographical area called a farm and usually sent out whenever the broker gets a new listing in that area or sells something in that area. This is quite effective in making homeowners think of you when buying or selling their next home. Unfortunately, direct mail farming has also become less effective through the years as homeowners have become inundated with mortgage offers, credit card offers, car sales come-ons and direct mail catalogs on a daily basis.

We have come up with a way to make farming effective again. The key is to create a postcard with a message that is obviously different than what homeowners typically see. This is what we do: when you list a home in XYZ acres we have the ability to create a website called (for instance) MyXYZAcres.com. The website has a bunch of information for buyers and sellers, including pictures of XYZ Acres and a Google Satellite map with all current listings in the neighborhood displayed. This website is created from a Template we have developed with our web design team.

Here is an example- www.floridana.com

So what we do is:

Take a listing in XYZ Acres

Send out a just listed postcard to the residents

Direct them to MyXYZAcres.com

When we get a contract, we send out another postcard

Again, we direct residents to our site

At closing we send out a just sold card

This is quite effective. It demonstrates that you have been active, that you're really sharp and creative and that you get results.

The costs? Each neighborhood website costs $100 and postcards run about $.51 each. This is a great way to increase your visibility and sales.

Next tip ->

Is RE/MAX Beach Towne a good fit for you? Every brokerage kind of has its own style or personality. Here is what RE/MAX Beach Towne is all about...

We're here to make money. But we want to have fun in a casual, relaxed and easy going environment. No dress Code, no office meetings!

We're looking for agents who want to excel, and are willing to work hard to rise "above the crowd". Our No Fees program ensures that we do everything in our power to maximize sales production from every agent!

Our office is not a Taj-Mahal, an ego display or a magnet for your commissions... we strive to keep the lowest possible overhead and fees. Our cute little office and modest overhead have been key factors in our continued success in a weak market.

We value sharing and teamwork. Generosity is a virtue. We always try to give 100% to our agents.

Our job is to recruit, train and motivate productive agents and provide a great environment for them to succeed. That is our focus, we do not compete for sales with our agents.

We believe in continuing education and life long learning. Today's agents must stay current on technology, marketing and legal trends in order to grow and profit in the long term. We are here to help.

The more successful each RE/MAX Beach Towne agent is individually, the more profitable the brokerage will be. When you win, we win.

Your Teammate's success today, will help you be more successful tomorrow! Lend a hand when you can.

We believe in the Golden Rule.